Marketing - February 2012 (Australia)
English | PDF | 76 pages | 18.8 Mb
Brand profiles, 3+ case studies per month, CMO-level opinion and analysis "Each month Marketing magazine takes an 8-12 page look at an aspirational, international brand’s history, strategies for the future and the hiccups along the way – straight from the horse’s mouth: we speak to the brand’s most senior domestic marketers and global CMOs. Previous ‘Superbrand Profiles’ have included: Lego, Vogue, Lonely Planet, Disney, MTV, Google, Shell, McDonald’s, Apple, Virgin and Vespa. Marketing magazine Australia is also known for its authoritative case studies that get down to ROI, opinion from leading marketers and marketing service providers and industry and channel features presenting trends from the edge through interviews with the innovators. (sentence a little long - shorten?) Past contributors/interviewees have included: Harold Mitchell, John Steedman, David Droga, Bob Seelert, Jack Matthews, David Redhill, Peter Williams, Dr Jeffrey Cole, Jon Steel and Karim Temsamani.